Healthcare Digital Marketing
Digital Marketing for Doctors, Clinics & Hospitals
9 MAJOR DIGITAL MARKETING CONCERNS
Concerns Every Doctors MUST address before Doing or Committing to Digital Marketing
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How DMD - Digital Marketing for Doctors program started?
Digital Marketing for Doctors is originated from my discussions with many Doctors who are actively running their practices, their clinics & their hospitals.
While consulting them about their practice management & growth, the issue of Digital Marketing always seems to came up. We used to talk at a length.
Later, when I added Digital Marketing as another service in my PMGP Program for Doctors, they started sharing with me how differently I work than other agencies or free lancers who used to handle their digital & social media promotions.
That prompted me to share all these things with you.
Very Very Important
Before we start discussing about the Digital Marketing for Doctors program, I want you to go through the concerns my Doctor Clients shared with me all these years.
It helped them. It will help you.
9 Major Concerns every Doctor has
Concerns Every Doctors MUST address before Doing or Committing to Digital Marketing for his or her Practice or Hospital And answers to all those concern,too
Will it Look good or will I be embarrassed just for doing it ?
Will it hurt, my image, my goodwill ?
Where am I going to find time to create the content - videos, articles, points ?
If it's me who is going to create the content, why pay some agency & why not do it myself ?
Where to find trust worthy person or Agency ?
Quality of the content published in my name, my practice's name must be excellent.
Legal issues could be huge if the created content is 'pirated' orstolen or just taken from Google & Copy pasted.
What about moral & ethical issues about digital marketing ?
Will this be profitable?
Concern 1
Will it Look good or will I be embarrassed just for doing it ?
Answer 1 - It depends an how you Look at the things.
From Your perspective OR
From Your colleagues perspective OR
From Your patients perspective
I assure you that your patients won't find it embarrassing.
In fact you'll see that almost all of your patients will be grateful that you are doing it.
You may agree or not that every patients wants 'You' to spend maximum time with them answering each & every question they have. And you simply can not do that in real life.
They go away with so many questions in their minds. This is never good.
So when you start doing Digital Marketing the way I advocate, your patients start getting their answer from you - 24 x 7. without you being personally in front of them.
This creates trust & authority & NOT embarrassment !
That doesn't mean that EVERYBODY will praise you. NOT at all.
Occasionally you will hear negative comments from your patients or even from your colleagues who have been your friends since so many years. You will get your share of it.
But those will be definitely outnumbered by the positive comments & feedback & goodwill you'll earn.
Concern 2
Will it hurt, my image, my goodwill ?
Ans 2 - No. Not all.
This is something that cannot be put at stake. Never.
Whatever we do in Digital Marketing wing of my consulting Agency, it's all geared towards enhancing your image - In society & among your target patients Group specifically.
In fact, you will see, feel & experience that many people starts commenting & thanking you for actually doing your promotions the way I advocate. Some of my clients starts feeling kind of 'celebrity' due to the recognition they start receiving in just 6 - 12 months of starting Digital Marketing with me.
Concern 3
Where am I going to find time to create the content - videos, articles, points ?
Ans 3 - How about 1 to 2 hours. Everyday ? Every week ? No, Sir.
I am talking about 1 to 2 hours per month. Do you think you can spare that much time ? In a whole month ?
Well, that's how much my doctor's clients spend on the content creation Aspect. I have developed & perfected (almost) a system that makes this possible.
Sometimes they don't spend even that much !
And still get 'praised' & get compliments from their colleagues, patients & patient families. How is that ?
Concern 4
If it's me who is going to create the content, why pay some agency & why not do it myself ?
Ans 4 - My answer is - only because you can, doesn't mean you should !
The best use of your time as a Doctors is when you are in front of patients - either in OPD or preferably in IPD. BEST use of your time.
If you spend doing a work of clerk, you are NOT going succeed a lot. And this is a myth that social media marketing or digital marketing is FREE !
No it's Not.
You either pay with Your Time.
You either pay with Your Effort.
You either pay with Your Money.
But pay you must.
It's up to you what you Chose to pay with !
If you ask me, paying with money is the cheapest & best for you !
Concern 5
Where to find trust worthy person or Agency ? Because although I am tech savvy, I don’t have time or inclination to go 'that' deep. so need someone when I can trust.
Ans 5 - Trusted person & Agency
Mutual Trust is VERY crucial for any successful Business Relationship. Whatever we do is all transparent & in fact I teach Doctors how to check the reports I send. It’s VERY easy to verify everything in just a few minutes.
Just to give you an example - I insist Doctors to have ownership of their FB Pages, YouTube channels & all other profiles. It assures that even if they stop using my services, they will still be able to control or operate everything.
I can or one can keep them 'hostage'. I & my team work VERY hard to maintain this trust.
Concern 6
Quality of the content published in my name, my practice's name must be excellent. Where could I get that quality except doing it myself ?
Ans 6 - This is probably one of the TOP 3 concerns raised by Doctors.
Their dilemma is -They don't have time & They don't want to pay heavily just for the content part.
With me & my team, you do not have to worry about the quality of the content.
In Last 10 years, I've published 100s of booklets, articles, videos for Doctors in varied specialists such as Gynac, Ophthalm, Ortho, Neuro, Paed, Cardio, Uro & more. Of course, all this was directed to patients. Means in a Language that patients can understand.
Almost all of these have gone through, multiple printing & edition and are still in print & use by all my clients. So you can gauge the quality of the content we produce.
This same quality will be provided in all the content pieces that will be created for you & your practice / hospital.
Content writing is one Less thing that you don't have to worry abort !
Concern 7
Legal issues could be huge if the created content is 'pirated' or
stolen or just taken from Google & Copy pasted. How to make sure that I don’t have to worry about some BIG company holding me responsible & suing me for huge amount for copyright infringements ?
Ans 7- Copyright laws have became VERY strict. Just to give you an idea - Shutterstock photos websites is suing & setting for to the tune of 1000 USD per images per appearance if anyone has been found illegally using their images. It's been said they have tie ups with Lawyers & Law firms in big cities whose job is to sent legal notices.
So it's not simple as - searching image as Google; downloading it & then using it without Looking at copyright info !
At my agency, we use ALL Legal material that is purchased with proper rights & / or Legalities so you are protected with us. You don't have to worry about ANY content, image or videos being used in your marketing without proper permissions and proper copyrights.
This is huge.
Concern 8
What about moral & ethical issues about digital marketing ? Is it ethical for a doctor to use digital & social media marketing to promote self or practice / hospital ?
Ans 8 - Now, this is very subjective.
I've been working on this issue since the day I started. & my opinion is - "It is unethical for Doctors Not to promote the practice because his or her patients suffer a Lot more merely because they are not made aware about the same.
" Think about it a bit.
Your patients goes to some other Doctors because they are NOT aware that you do such & such treatments, too ! Whereas they could have gotten much better treatments, results & cure if they had come to you.
But they didn't. Whose fault it is ? According to me, ‘No Doctors can Practice today by EXACTLY following Ethical Rules & Regulations.’ It's simply impossible. So what is the solution for this? Either you do it or You don’t.
That’s the call you have to make. I do not want to pursue you, I do not want to convince you. I do not want to force you.
If you are ready, then do it. If not, then don’t.
Concern 9
Will this be profitable?
Ans - Definitely Yes. But for that you have to understand the Magic of Small Numbers. If you get even a small number of patients who goes for big treatment or procedure at your practice and that is equal to the amount you invest in Digital Marketing, would you be happy? You should be.
Because that means you have break even point there. As an example, if you invest Rs 3 lac in a year & you get 2 -3 patients in a year who spends each Rs 1 - 1.5 lac with your practice, then that is almost break even for you.
If you get more than that then that is really good ROI - Return on Your Investment for Digital Marketing.
This way, it’ll be definitely profitable for you.
And that is the 9th & biggest concern most of the Doctors raised to me.
If you have any concerns other than the one my Doctor clients have mentioned above, feel free to discuss.
And if you still feel you want to go ahead, then let’s discuss about the various benefits you get with my firm that you don’t get with any other.
Adman Digital Marketing for Doctors
There are ways to do digital marketing & then there are ways to do digital marketing - effectively & properly !
With DMD Program you get all these benefits
9+ years
Expertise of 9+ years helping Doctors & Hospitals which we bring to Digital Marketing
Highest Content Quality
At par content quality as if written by a medico
Legal & purchased assets
Peace of mind about images, videos & everything used in content writing being legal with proper rights
Subtle promotions
Subtle promotions that do not trigger other competitors or colleagues
Educational Marketing
Pre-emptive marketing where we promote by educating our patients
Soft Promotions
No Loud Promotions & so no embarrassment for you or your practice
Ethical Marketing
Awareness of MCI’s Rules & Regulations about Ethics - so as to be as close to those as possible
Trustworthy
Complete Trust & transparent Activities
Goodwill enhancement
Great enhancement in your image & goodwill
Latest Technology & Tools
In technology, Advanced, Best & Greatest Digital Marketing Software Programs for you
You are free
Minimum time & efforts investment on your part
Cutting edge tech
Cutting edge Digital Marketing Software & Technology available for you
Web chatbot
A Chatbot - working 24 x7 for your website& FB Pages and answering all the queries & questions the way you answers
You - The Author
Make you a Published Author by publishing your own eBooks & Special Reports
Signature Link
Signature Link - That brings ALL your Digital Properties in 1 single place
You - The Influencer
Make you an influencer by streaming your videos Live on Youtube & Facebook
by working on Your chosen day of the week
Create 4 Types of Special Videos for you that your patients will love
Youtube Waste Prevented
Protect you from Youtube Hijack of your patients and keeping them on your website
by working on Your chosen time of the Day
Small Animated Videos that educates & Entertains your patients
FB Organic Promos
Facebook organic promotions management to target precise patients
Google Ads
Google Paid Ads management to take your practice in from of the most suitable prospective patients
Borrowed Authority
Borrowed Authority Links from world’s best Medical Websites & Blogs - This is crazily great benefit that enhances your credibility
Personal Brand
Creating & promoting your own personal brand
Viral Contests
Viral Contests that are loved by patients & others
Competitor's Analysis
2 Competitive Doctor’s or Hospitals Strategy Analysis every month in printed report
Top 10 Most Liked posts
Monthly chart of Top 10 Most shared/Liked posts on Facebook in your specialty
Top 10 Specialty Videos
Monthly chart of Top 10 Videos on your Specialty
Website Analysis
Your website’s 1 Time Complete Analysis for your web designer to improve upon - Once you make these changes, your website starts ranking much better in Google
Google Rank Report
Monthly Google Rank Report for your website
Monthly Blog Posts
Monthly Blog Posts & it’s promotion on 5 - 10 Digital Media Platforms
Special Protected Vault
Special Protected Vault for keep your Documents & Videos only to be shared with your patients
Patient Feedback
Automated Patient Feedback Mechanism to collect Testimonials & feedback from Patients
Whooosh. That’s a big list, isn’t it?
You get all these benefits with my Digital Marketing Agency. To provide all these benefits is a tall claim, but that's the truth.
Since last 5 -6 years we are already providing all these benefits to our Doctor Clients as well as other Clients. You have probably not heard about me or my Digital Marketing Firm. That’s because I never approached Doctors for it. But today I am.
This is the first campaign I am doing for digital marketing for doctors program. All the clients I have been getting are from Referrals of my existing or past Doctor clients. And ANY Doctor gives reference ONLY when he is more than happy.
But there's more to this claim I made.
Over the years I've been investing in many - many innovative Digital Marketing Tools that we use for my Doctor clients & for my own business. These tools helps me a Lot in creating really good & different promotional campaigns for my clients !
I want you to check with your existing Digital marketing or the one you are considering if they can do all of the following for you or not.
I guarantee that you or they won't be able to check most of the things.
Adman Agency
Your current Agency
Your Inhouse
Team
Content with copyright / Purchased Images & Videos & Music & Written Words
High Quality written content
E-books writing, creation & publishing
Signature Link
Live Videos - Creation & Broadcasting
Animated Videos - Script writing & creation
Paid Ads - Writing, Design, manage & optimize
Chatbot on your page & Website
(That interacts with visitors 24 x 7 x 365)
Unique Birthday Campaigns
Personal Branding Content
Celebrity promotion Strategies & Implementation
Patient Education content series
Special Occasion based content
Complete Analysis of competitive Doctor's Pages
(To understand their strategies & represents)
Borrowed Authority Links
(This is so good. You've to actually see it to believe it)
Create, promote & optimize video Ads.
Create & promote Info graphics for you
Special, Automated & Viral contests
List Building Activities via special Links
Protection from 'YouTube Hijack' of your website videos
So what did you find ?
If you are able to check 'Yes' to most of the things, then you are good. You are in good hands & your digital marketing will definitely bring great results for you and your practice.
But if you find that you are missing on many of those, then you need to take action. You need to take control. You need to decide.
My digital Marketing agency can help you in promoting you, your practice / hospital on Internet - just the way I am doing it for my Doctor clients & clients in other industries. There is one more thing I want to tell you.
I offer premium services & excellent quality at good fees that is in reach of most of the Doctors & hospitals.
And again you should be comfortable with these fees for at least 10-12 months. Because that is the period that will be needed get maximum benefits for you & your practice.
If you are not comfortable in committing for at least a year, then I won't advice you to start immediately.
Better you wait & arrange for that period & then get back to me. I am ready to wait & start later on so that I can give better promotional results for you & your practice.
And if you are ready to commit, ready to benefit, ready to start then contact me in any of the following ways 1. Send me SMS / Whatsapp on 9822545922 mentioning - “DMD” & your name
2. Call me on 9822545922 or Simply pick up your phone & do it.
See you on the other side of Digital world.
Wishing you good luck,
Rajesh Gurule
Consultant. Coach. Trainer.
Ph – 9923345922
P.S. With my agency, I bring a world of knowledge to the table from my 10 years of helping Doctors & practices. This is really very valuable. You will actually see it when we start working for your practice.
P.P.S. Also note that I do not work on exclusive basis. Means I work with many Doctors of same specialty at any given time. It doesn't concern them, it doesn't concern me & the strategies I use. It shouldn't concern you either.
P.P.P.S. All you have to do is get in touch with me on 9822545922 by SMS / Whatsapp.